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The most interesting findings from the Google leak
A roundup of the best analyses I've seen
Ian H
May 31, 2024
It’s been a crazy week.
On Monday, news broke that documentation related to Google’s algorithm was leaked:
Ok, let's get this party started!
A couple weeks ago I said I was publishing the most important thing I ever wrote. I was wrong.
Documentation related to the Google Search algorithm leaked and I spent the weekend tearing it apart.
✌🏾
— Mic King (@iPullRank)
2:10 AM • May 28, 2024
Since then, there’s been a mad scramble among SEOs to make sense of all the “ranking factors” revealed in the leak.
It’s a lot to keep up with. I decided to collect some of the most interesting analyses of the leak and share them here, all in one place.
Real quick: this is sponsored by Matt Giaro’s newsletter, which talks about selling digital products. I’m a huge fan of digital products because you can create them once and sell them forever, and to an unlimited audience.
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Loving how Andrew Ansley attempted to create a "Unified theory of ranking" using only the leaked factors
This is obviously incomplete, but impressive nonetheless
His @sengineland breakdown is also one of the very best we've seen to date - tons of nuggets from the docs explained
— Cyrus SEO (@CyrusShepard)
4:55 PM • May 31, 2024
Local SEO According To The Leaked Google API Documents
"Here is a summary of 271 Google API Docs and 461 attributes that we have identified as relevant to Local SEO. We identified various terms that implied “local,” then crawled them with Screaming Frog V.20 connected to ChatGPT… x.com/i/web/status/1…
— Glenn Gabe (@glenngabe)
12:31 PM • May 31, 2024
Have I missed anything big in SEO this week?👀
It’s been a bit of a busy one, as @BrockbankJames and I have been deep into that leaked documentation and pulled out all the key takeaways for digital PRs.
You can read it here 👇
— Liv Day (@oliviaday__)
7:58 AM • May 31, 2024
Google’s Content Warehouse API leak has inspired me a lot, and I hope it inspires you.
Here’s how you could use it to build a product that performs advanced semantic analysis, entity extraction, and relationship mapping. Google and their team are… x.com/i/web/status/1…
— Jeff Coyle (@jeffrey_coyle)
4:17 PM • May 31, 2024
If you're not changing anything about how you do SEO following the Google Leak... You're not paying attention.
I'm not even in search, and I'm changing a whole heap of tactics and strategy! New post & video on SparkToro with details.
— Rand Fishkin (follow @randderuiter on Threads) (@randfish)
8:24 AM • May 31, 2024
You should definitely spend 11 minutes to watch the full video in the SparkToro blog post linked above. Rand shares some super interesting tidbits from the leak that I haven’t seen others mention.
Are you changing your approach to SEO given the information in the leak?
Are you changing anything about how you do SEO? |
Hope you enjoyed this roundup. Back to regular, non-Google leak-related emails after this (unless something huge comes up).
Thanks for reading,
Ian
P.S.
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