Niche sites are still alive on Bing

Like the good 'ol days with Google??

Author

Ian H
May 06, 2025

I love looking at new sites listed for sale on Motion Invest. Mainly because it’s a great way to see what’s currently working for other niche site owners.

One trend that I’ve noticed recently is that more and more sites have Bing as the primary traffic source.

Yeah, Bing’s search engine market share is only ~4% (compared to Google’s 90%), but that 4% is enough to drive some serious traffic in large niches.

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One recent listing I found particularly inspiring was this website about BMWs.

It’s listed at $9,700, and makes $332/mo in ad revenue.

Bing is responsible for 45% of the site’s traffic, followed by DuckDuckGo (20.7%) and Yahoo (16.8%). Google is nowhere to be seen.

This is a traditional “niche site” getting a sweet 10K monthly visitors from organic search with zero reliance on Google. Nice to see.

I know 10K monthly visitors is nothing to write home about, but it’s better than 99%+ of sites and hey, if the site sells, the owner could buy this nice BMW. 😁 

According to the Motion Invest listing, the site currently has over 600 posts and 200 more in draft mode, ready to be published. The owner spends “barely an hour per week” working on the site.

The articles were created with AI assistance and edited by humans to ensure quality.

The seller FAQs are interesting to read. You can see them toward the end of the listing page.

Why this site inspired me

This site inspired me because I have a site in the vehicle niche that I’ve barely touched in two years, yet it gets nearly 3K monthly visitors (from Bing, DDG, and Yahoo mainly).

My site only has 73 posts, and I’ve only targeted a fraction of 1% of the keywords in this niche. I could easily publish 100x more articles and still have thousands of keywords left to target.

A few months ago, I added 20 more posts. They started ranking within a couple weeks and my traffic saw a nice little boost.

So, what if I did publish 100x more posts? Traffic would probably be well over 100K/mo, likely even 300K.

Considering ad RPM for this niche, my site would be making about $10,000/mo. Factoring in affiliate revenue, it might be closer to $15K/mo.

I know, I know… relying on search engine traffic is super risky. But the speed and cost of content production with AI these days makes it worth the risk. High potential upside, low potential downside.

If I can pull myself away from the lure of vibe coding long enough to try this, I’ll be sure to update y’all on the results.

Do you have a site doing well on Bing? If so, I’d love to hear from you about it! I know some people are silently crushing it, but I don’t see anyone talking about it publicly.

Okay, that’s all for today. Hope you found this inspiring.

Thanks for reading,

Ian

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