Unconventional niche ideas

I spend way too much time researching niche ideas.

Partly as a hobby, and partly as a business [I share the best ones in Curated Niches (which is an insane 50% off for Black Friday starting now!) and with members of my community].

Over the last several weeks, I’ve been building a tool to surface tons of good niche ideas in a matter of minutes. Yes, much like the other niche finder tools out there, but mine’s got more data and is easier to use. ;)

I’m almost done building it. When it’s ready, I’ll share it (look out for my next email).

As I’ve been building it, I’ve founds tons of unconventional niche ideas.

In today’s email, I’ll share a few that stood out to me.

Let’s jump right in with the first niche!

Niche #1: Login pages

This one is crazy.

People search Google for the login page to various websites all the time. I sometimes do it as well.

It’s oftentimes easier than going to the website, finding the login link, and clicking it.

So of course, some people saw an opportunity there and created websites with thousands of pages that give the link to the login pages on other websites.

Usually, these sites rank below the actual login link people search for, but not always.

Take this keyword for instance:

Login-ed ranks above the actual BgcForMe login page. Wild.

By the way, “bgcforme” gets… checks notes…

3,200 searches per month (according to Ahrefs), and there are only 10 pages ranking. And the bottom 3 results are all spam sites.

Which means you could target that keyword and rank on the first page as soon as you get indexed.

And that’s just one “login page” related keyword.

Let’s see what kinda traffic Login-ed gets, shall we?

Right then. I know what niche y’all are about to exploit next. 😅 

They didn’t even get hit by the recent updates!

That might be the craziest example I have, but the rest are pretty insane as well.

Niche #2: When is [Holiday]?

This niche is extremely seasonal obviously, but that doesn’t make it a bad opportunity. Not at all.

This site (when-is-easter-sunday.com) was probably built in an afternoon with a bit of programmatic SEO.

It’s got a page for every year up to 2499 (lol…why not?)

And the traffic during March/April is nothing to sneeze at:

Imagine owning a bunch of sites like this for various holidays. They’re EXTREMELY easy to build, don’t require ongoing content updates, and with that kind of traffic, would make a nice little side income as well.

Niche #3: Referral codes

This niche can be very lucrative.

I know, because I had a site targeting a few of these keywords at one time.

But there’s one minor problem: the competition is ROUGH.

And, Google doesn’t take kindly to these sites. Many of them are simply spammy “doorway” sites that provide no added value to the end user. They’re just there to collect a sweet affiliate commission when people use their referral codes.

But guess what…

I found a site in this niche that’s survived every Google update.

How is that possible??

Well, this particular site isn’t any ol’ doorway site. It’s an actual brand, built around referral codes.

The site in question is invitation.codes.

It’s like a “link in bio” service, but for referral (affiliate) links.

Users sign up and get a page they can share on social media with all their affiliate links.

It’s genius how spammy, and yet useful it is. 😆 

And because the site obviously has a big community around it, Google loves it.

After the most recent Google updates (even before, but it wasn’t talked about as much), we know that Google heavily favors brands. You don’t have a brand without a community (people who seek you out specifically).

Most of the other referral code sites got hit hard by the recent updates because they had no real reason to exist. No one was seeking them out specifically. They handn’t built a community. They had no brand.

Invitation.codes is a great argument in support of building a brand.

Niche #4: Industry-specific definitions/jargon

This one shows the power of niching down.

There are tons of websites that publish definitions for a wide range of topics. And don’t get me wrong, many of those are wildly successful (and many are not).

But what about a site that only covers a specific industry?

There’s an endless supply of jargon in thousands of industries.

Here’s one example:

A site specifically about medical terminology (Master Medical Terms).

Definitly a YMYL topic. And yet, even with very low authority, it ranks quite well for medical-related keywords.

Aside from the August Core Update, it’s survived all the recent Google updates:

Very impressive for a young site with virtually no authority, targeting keywords in one of the most difficult niches.

Oh, and guess what?

Most of the articles are less than 50 words long.

Yup, you read that right.

But there’s no reason for them to be any longer since they fully satisfy search intent.

I hope you found these niches as interesting as I did.

If you want to be the first to hear about interesting niche ideas I find, make sure to join Website Growth Mastermind if you haven’t yet.

As a member, you also get 50% off Curated Niches and my Niche Discovery Formula course for free.

And stay tuned for my next email where I’ll announce the new tool I’ve been working on! Using that tool, I was able to find the four examples I shared here in just a few minutes (along with TONS of other fascinating sites and niche ideas).

Thanks for reading!

P.S.

If you like these sorts of emails, I recommend you check out Anton (Niche Ranger)’s newsletter here. He sent a super interesting email earlier today breaking down why a new gardening site is doing so well through the recent Google updates.

By the way… this newsletter just surpassed 5,000 subscribers. If you’re curious about sponsoring it, you can check out the updated details here. Per subscriber, this is the least expensive niche site newsletter to sponsor that I know of. Just $250. Fair warning: I’ll be raising the price soon.