My Bing site's progress, and free access to Publish Owl

Got a few things I wanted to share today:

1. I added a 7-day free trial option for Publish Owl so you can try before you buy! Available for all monthly and yearly plans.

Go ahead, sign up and start using all the cool features I shared in yesterday’s email. 100% free for 7 days (but it’s bring-your-own-key so you still have to pay the AI providers - no markup from Publish Owl though!)

1. Sign-up form now works for Publish Owl (yes, I launched with a broken sign-up, thank you so much to those who pointed it out!) I tested everything except signing up with Google, lol. Can’t believe it. Don’t make that same mistake if you ever launch. Who knows how much it cost me..

I realized it’s been a couple months since I shared how my niche site is doing in Bing. I discussed it back in this email, where I talked about publishing hundreds of new articles written by my custom agent (which became Publish Owl).

At the time, my traffic looked like this:

Here’s what it looks like now (I highlighted Nov 13th, the same day shown above):

As you can see, traffic peaked at over 500 for a couple days, but then dropped. In the last two weeks, it’s started picking up again, matching the level of November 13th.

So why the spike and drop?

1. I stopped adding content around mid-November. Don’t ask me why, it was dumb. I’ll tell you anyway. My host disabled third-party applications from connecting to WordPress, so the connection to Publish Owl was lost. I never took the time to switch hosts. Yes, I know it’s crazy of me.

2. I think the spike and drop gives a window into Bing’s algorithm. New posts will rank super well, then slowly drop if user signals like CTR are lackluster compared to the other results. If I’d kept posting at the same rate all this time, traffic likely would have continued climbing at a regular pace, though older posts would still have dropped. It just wouldn’t have been so noticeable.

If you’re curious what the ad revenue looks like for this site, here ya go (ads were added Dec 5th - AFTER the big traffic spike to 500+, sadly):

Total ad revenue so far is $20.46. Page RPM is $2.82. This is AdSense by the way.

I should do the math to figure out how much it would’ve been if I had kept publishing articles at the same rate. Hopefully this exercise will spur me on to do the busywork of switching hosts…

Ok, here goes:

Peak traffic day was 570. That was around the time I stopped posting. If I’d kept up the same pace all this time, let’s go on the low end and say 570 would be an average day now. 2 months of 570/day is 34,200 total. With an RPM of $2.82, the site would’ve made $96.44 by now. Of course, if traffic continued increasing at a steady pace, it would be a lot more.

Nothing crazy, but also definitely worth switching hosts. Time to get on with that…

Speaking of niche sites, I’m excited to really put Publish Owl to the test now that it’s launched and I can relax a bit from the constant coding grind.

Some ideas I have are:

• Niche sports news sites (like a site about a specific team maybe?)

• AI news site (news site about the latest in AI)

• Niche pSEO site

• Niche site using the video to article feature in Publish Owl, where I’d find existing youtube videos in the niche and turn them into well-structured articles. I remember there was a site a few years ago that published almost every popular youtube video as an article, and it quickly hit millions of monthly visitors. It was clapped after a few months, but made serious bank in the meantime. If you remember the URL of that site, let me know...

• News site for a local area, with an accompanying weekly digest newsletter. Publish Owl’s news feature includes a daily (and weekly) digest option, where it gathers news and then writes a digest about it all. Very curious to try it out, and connect to a newsletter platform using the custom webhook integration for a totally hands-off local digest newsletter. 🙂 

Should I do a public case study for any of these ideas, and if so, which one?

And of course, if you have an idea and want to try it out yourself, you can grab a 7-day free trial of Publish Owl and start working on it today!

One thing that makes Publish Owl so powerful is the fact that the agents are 100% customizable. You can chain as many steps together as you want, you can write super detailed prompts and style guides, or keep it simple. You can build just about any article type (just like ChatGPT or claude code can, since the models powering these are available in Publish Owl). Also, you can have the articles written in ANY language (I had several people ask me about this). You just include the language instructions in your prompts!

Go play around with it and see what you think!

Thanks for reading,

Ian